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1207/1208 Mazaya BB2
THE CHALLENGE
With multiple new activation’s scheduled for 2024 and 2025 including the introduction of a new Venue (Toad In The Hole) and new events such as the Saturday Brunch and the Sunday Roast Top golf required a large amount of content gathering and deep strategy to create awareness through the social channels. Top golf as a venue sells itself but drawing attention to the new activations was the main challenge to overcome.
THE STRATEGY
Through strategic Content gathering in both Video and high level Photography format twice per month Hello Social created an abundance of Static posts and Reels which were perfect for the Social channels. Multiple strategic target audiences were created to target driven paid Ad’s through a variety of platforms and combined with regular consistent posting organically.
THE OUTCOME
During the next 6 months the overall following of the Social Channels increased by 15%. Multiple goals were achieved relating to the new activations such as a complete sell out for the Christmas Day Brunch, an amazing growth in the Sunday Roast and a large increase in the overall interactions from posts due to added creativity and competitions that were run.
Increase in new organic followers in 6 months.
Impressions in December
Increase in post interactions
