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THE CHALLENGE
Imtiaz Developments presented a unique challenge due to the size and structure of their marketing department. With multiple layers of approval required for every post, content approvals often took longer than expected, causing significant delays in publishing. While our creative assets were ready on time, the extended approval process meant we couldn’t maintain a consistent posting schedule, which impacted overall engagement and campaign effectiveness.
THE SOLUTION
To address this issue, we arranged a strategic meeting with the client to identify bottlenecks in the approval workflow and propose solutions. Through open discussions, we recognized the need for a more efficient review process and a clearer division of responsibilities. As a result, we assigned a dedicated team that both parties could rely on, ensuring smoother communication and faster turnaround times. Additionally, we implemented a structured content calendar with predefined approval checkpoints, allowing for better alignment and fewer delays.
RESULTS
By refining the approval workflow and improving collaboration between our teams, we were able to streamline the process and post content more regularly. These changes led to a significant boost in engagement rates, as our content was now reaching the audience at the right time without unnecessary delays. The improved efficiency also strengthened our relationship with the client, demonstrating our ability to adapt to their needs while delivering impactful results.
increase in following in 12 months
Over 1,000,000 impressions on New Brand related Posts
Increase in enquiries directly through Social platforms
