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1207/1208 Mazaya BB2
THE CHALLENGE
As an internationally recognised brand, Nando’s already had strong awareness and a clear product association: PERi-PERi chicken. The opportunity was to move beyond traditional F&B content and build a more relevant, trend focused social presence – one that felt native to social rather than simply showcasing the food.
THE STRATEGY
We looked beyond the UAE for inspiration, particularly at markets where Nando’s had already established a strong cultural identity. The shift was simple: stop selling the chicken, start selling the feeling.
We brought Cheeky Nando’s energy to the UAE through trend-led content, relatable humour, nostalgic moments, bold food visuals and short-form video.
THE 6-MONTH OUTCOME
- x4 Instagram interactions
- 13% engagement rate across Instagram & Facebook
- x5 TikTok likes
- 2,000 new followers across platforms
- Doubled TikTok video views
