The Challenge

Launching a new UAE exclusive babywear e-commerce brand meant building awareness, community and sales from the ground up – with no physical retail space or existing audience to leverage.

The Strategy

Organic: We built Peach & Pebble’s social presence around storytelling, parenthood and warmth – creating a world that felt like it was made by parents, for parents. With no physical store or venue to shoot in, we developed creative concepts, locations and casting from scratch.

Paid: We first focused on building brand awareness and growing the audience, before using the data gathered to move into more conversion-focused campaigns.

The Outcome

In just six months, Peach & Pebble:

• Grew its social following organically from 0 to over 2.5k in one year.
• 362% increase in order sales in a 5 month period.
• Attracted interest from major retailers, including Ether, to stock the brand in-store.