The Challenge

With multiple new activations launching alongside evergreen experiences like Saturday Brunch and Sunday Roast, Topgolf needed to consistently drive awareness, leads and footfall through social – while continuing to grow its online following.

The Strategy

We created a social-first content and paid media strategy built around making every activation impossible to miss. Content focused on the experience first, using clear, engaging creative to communicate offers without feeling overly sales-driven.

The Outcome

The strategy helped drive awareness across key activations while growing Topgolf Dubai’s social community over the past two years:

• (40k) net TikTok followers
• (20k) net Instagram followers
• Weekly performance reviews to optimise activations and campaigns